Eros Now, a leading over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation a global entertainment company, is launching a month-long Bollywood Film Festival on Facebook Watch this Diwali. As part of this collaboration, Eros Now will premiere a movie every day from its massive library of over 12,000 Indian films and stream them on Eros Now’s Facebook page from 3rd November to 2nd December. The movies will be powered by Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment ecosystem.
Eros Now has carefully picked the movies to ensure the right balance of genres, scale, and relevance during the festive season. The list includes popular titles from the ’90s and 2000’s such as Tere Naam, Hum Dil De Chuke Sanam, Devdas, Cocktail, Love Aajkal to popular releases in the last decade like Shubh Mangal Savdhan, Raanjhanaa, Manmarziyaa, Vicky Donor to new releases such as Hathi Mere Sathi and more.
Eros Now has a 10 million-strong community of fans on Facebook, and this collaboration between the two companies will provide fans with an interactive viewing experience. Bollywood forms an integral part of the Indian consumer video experience, and both partners are committed to building online video viewership in India.